Mission of the Prize

Just as they manipulate objects, individuals nowadays manipulate services – when reaching out to banks at a distance, when choosing a delivery point for their parcel, or even when buying a mere sheet of stamps. To reach such pleasant simplicity, all these new services require design work, just like objects – it is known as service design.

In this discipline, designers improve the aspect and monitoring of processes, but they can also innovate and create new services altogether by focusing on everyday practices. This rapidly growing practice does however remain unknown to the public.

After years of commitment, Le Groupe La Poste has chosen to shed light on this subject thanks to the Service Design Prize. This Contest, organized in association with the International Design Biennial gathering of Saint Etienne, gives designers the chance to develop original services around a subject specific to each edition, and to make use of design as a new driver of innovation.

Good luck to all.

2017 Edition

Will future banks be fully digitalized? While users do enjoy performing simple operations with the help of digital tools, they always crave for human contact when it comes to the more important issues, along with an actual place to discuss and foster a trusting relationship. Their aspirations thus constitute a hybrid bank, at both a digital and physical crossroads.
How could this new Banque Postale be put together? How can we harmonize the physical setting (the office) with digital, distance-based uses? How can continuously appealing user experience be ensured? What are the new services that La Banque Postale can offer within its network of postal offices and remote customer advisers?

The third edition of the Service Design Prize invites you to image what would make you want to set foot in La Banque Postale of the future.

Good to Know

Le Groupe La Poste – the Group

With a 260,000-strong network of collaborators and 17,000 contact points all across France, Le Groupe La Poste is continuously transforming and reinventing itself to face the new forms of competition of its different markets (mail and parcel services, banking, telephony, etc.). While digital technology stands as an important development lever for new services, a human and physical presence spanning all of France are an essential specificity and asset of the Group and its affiliates.
Here to serve all, everywhere and every day, Le Groupe La Poste is the first proximity business model in France to be driven by human proximity.

Le Réseau La Poste – the Network

Le Réseau La Poste is on the group’s five branches: a multi-business network focusing on banking, at the service of other branches. It counts 17,000 contact points, making it the first business network of proximity-based services in France, thanks to which it welcomes 1.6 million customers each day. To support the transformation of this network’s jobs and to bring banking decisions and customers closer together, l’Ecole de la Banque et du Réseau – the network’s banking school – trains customer advisors to market and sell simple banking products.

La Banque Postale

La Banque Postale is present on the retail banking, insurance and asset management markets. A bank and a citizen all at once, it offers customers a sustainable banking relationship with a comprehensive selection of accessible products and services, at reasonable costs. Both a local bank and a public service, La Banque Postale meets the needs of all. It serves 11 million customers from its network of post offices, Internet and telephone services.

  • La Banque Postale has been France’s favorite brand in the banking category since 2010 (Le grand livre des marques, 2014)
  • First bank for price positioning in the network banking category (annual study by Revenu, April 2014/cBanque ranking)
  • Influential financial brand in France (Ipsos study conducted for Stratégies, March 2014)

The Group’s Ambition: “simplify tomorrow”

This mission brings all the group’s entities together around a project that reaches out to the future: to create simple and innovative services that allow everyone to take part in progress. Therefore, Le Groupe La Poste develops farsighted services and commits to making them accessible to all, so that each individual or company may in turn become engines of economic and social progress. This mission provides all Le Groupe La Poste sub-brands with a clear direction.

Logotypes and brands

Innovation at Le Groupe La Poste

Here are a few examples of newly developed services (or being developed) by Le Groupe La Poste, as well as the group’s stakes acquired in start-ups. This list is naturally non-exhaustive.

  • Nomade: coworking areas designed in vacant post offices (find out more)
  • Domino: the digital postbox to send parcels without leaving your home or preparing the packaging (find out more)
  • Resto In: marketplace for the home delivery of restaurant meals (find out more)
  • Geodrone: parcel delivery by drone (find out more)
  • Pickup Station: interactive machines to collect your parcel at any time (find out more)
  • Souscritoo: a free solution to handle domestic formalities when moving from or into your home (find out more)
  • Talk to pay: voice-recognition payment system (find out more)
  • Oh My Keys: the janitorial service for physical post office keys (find out more)

Challenges

Maintaining Proximity

The internet, applications, call centers, automated systems – all these industrial solutions cut down on the price of services and make them as accessible as possible. But they do, however, present one inconvenient: they also cut down on proximity with users, who often end up on their own, facing a screen. What can be done to comfort these users with human contact, whenever they are in need? How can we make this support available to them locally, just as digital devices would? This proximity must be physical but also relational: what kind of support could La Poste brings to its customers?

Facilitating Everyday Life

During the 50s, when service-based societies emerged, new customers had to go through arduous tasks: wherever they went, they had to fill in long forms, wait in never-ending queues, compile records, wait for answers, endure red tape over and over again for missing paperwork, and the list goes on.
The digitalization of society and a new approach to services sign the end of this organizational model: we can now reduce the efforts of customers, all the while making services more practical and saving time. Today, what are the long and tedious activities in everyone’s daily life that La Banque Postale could transform to make them more efficient and reactive?

Young Users

Well accustomed to the digital world, younger users see having to physically come to the post office as a constraint. Based on this perspective, two questions arise: what services could La Banque Postale offer the younger audience, at the heart of their daily platforms (WhatsApp, Facebook, Instagram, LinkedIn, Twitter, Amazon, and so on)? Simultaneously: what services, that actually matter to them, could post offices offer?

Working

Entering the labor market is also about changing one’s life. We must learn to manage time differently, just as we do so with our money. It is also the occasion to build projects, own a home, spend time abroad, create your own business, etc. What do young professionals really need when they enter the world of work?
How can La Banque Postale help them?

Hosting New Uses

All around the city, digital services have liberated the public space, including areas that had always been set aside. In these new available square meters, one can we do? Are there any activities or uses that could be hosted within these spaces? How could they integrate the existing offers of La Banque Postale?

Promoting Solidarity

Among the various banking institutions, La Banque Postale presents a singular specificity: it is home to the accounts of many non-profits, whether upcoming or well-established. What extra services could La Banque Postale offer these associations to support them in their solidarity projects?

The Candidates

The Service Design Prize is open to all designers, whether they be students or professionals, no matter their nationality.
Group applications are accepted to the extent of four members per project.

prize list

VOIR VIDEO

1er prix — Banko!Aude Chaigneau-Messager

Banko! me redonne confiance dans les échanges de particuliers à particuliers en se positionnant comme un intermédiaire de paiement qui sécurise la transaction.

VOIR VIDEO

2e prix — ConnectChloé Bigorre et Benjamin Carrier

Grâce à La Poste Connect je rencontre mon conseiller bancaire sans me déplacer jusqu’à son bureau.

VOIR VIDEO

3e prix ex-aequo — AgoraNicolas Kaufmann

avec Agora j’aide les commerces et services de proximité à s’installer dans mon quartier.

VOIR VIDEO

3e prix ex-aequo et Prix du public — LuniCamille Bruder et Elise Bunouf

La borne Luni me permet d’accéder à tous les services de La Poste et de La Banque Postale 24h/24 et interagit avec mon smartphone pour me faire gagner du temps.


VOIR

En tant que professionnel je n’ai plus besoin d’aller déposer mes remises de chèque à la banque : grâce à Bily c’est ma banque qui vient à moi pour me faire gagner du temps.

VOIR

Grâce au réseau social High Five j’échange de micro-paiements avec ma communauté en un tour de main.

VOIR

Avec les agences itinérantes La Banque Postale Bouge je n’ai plus à me déplacer : La Banque Postale vient à ma rencontre pour me faire gagner du temps et m’aider à développer mes projets locaux.

VOIR

Avec La Saline je crée ou adhère à une monnaie locale facilement grâce à La Banque Postale.

VOIR

Grâce à Prêt de ma Rue je finance mon micro-crédit en rendant service aux habitants de mon quartier.

VOIR

Avec Winit je règle mes achats à La Poste directement grâce à mon smartphone et je gagne des récompenses au fur et à mesure de mon parcours.

Prize Rewards

Jury Prize

Based on the decision of the Jury, winners will be rewarded as follows:

  • A first prize of €10,000
  • A second prize of €5,000
  • A third prize of €2,500

Other Prizes

In addition to the main prizes, foreign projects will also compete for an extra award, the Foreign Project Prize of €1,000.

A Public Prize will also reward the project to have obtained the most votes on the Contest’s Facebook page among the short-listed finalists. The Public Prize winner will receive a sum of €1,000.

The various Prizes (Jury, Foreign and Public) are cumulative

The Jury

A sovereign Jury, gathering members of Le Groupe La Poste and exterior participants, shall designate, among the final projects, the Contest winners awarded for their innovative and esthetic works. This Jury shall gather under the Presidency of Alice Holzman, Digital and Communications Director of La Banque Postale.

  • Alice Holzman, directrice de la communication et du digital de La Banque Postale, présidente du jury
  • Cyril Déchelette, directeur de la marque Le Groupe La Poste
  • Anne Duret, directrice de la transformation et de l’attractivité du réseau
  • Héloïse Beldico-Pachot, directrice de l’expérience client digitale à La Banque Postale
  • Carole Cuche, directrice de la prospective et de l’innovation au Groupe La Poste
  • Philippe Mihélic, direction de l’innovation de la Branche numérique du Groupe La Poste
  • Ludovic Noël, directeur général de la Cité du design
  • Pauline Deltour, designer indépendante
  • Philippe Bailly, directeur général de NPA Conseil
  • Vincent Ricordeau, co-fondateur de Kiss Kiss Bank Bank
  • Marie Pallez, directrice générale de ACO Design
  • Lorenzo Sancho de Coulhac, responsable du design des espaces et des infrastructures de la RATP

Deliverables

To facilitate the Jury’s decision and to create a harmonized link between projects, candidates are invited to present their works in digital format only, and complying with the following constraints:

  • One HD PDF file of 10 to 15 slides (A4 landscape format, text body 14 points maximum), presenting :
    • The concept: name and logo of the service with a short text summarizing the set out principle (maximum 800 characters, spaces not included)
    • An illustrated scenario of the service
    • The precise design of features relating to the service (dedicated spaces, object, interfaces, and so on)
    • One summarizing page dedicated to candidate names and surnames at the end of the project presentation
  • One explanatory video (optional) maximum 2 minutes in AVI format
  • Resume and proof of identity for each group member

The Jury will pay specific attention to the clarity and readability of projects.

Prize Schedule

16 September 2016

opening of the Contest and revelation of topics

4 December 2016 at midnight

end of applications, submission of projects (online only)

9 December 2016

selection of final projects

31 January 2017 at midnight

submission of reworked projects by finalists

13 February 2017

online publication of final projects and opening of public votes

20 March 2017

prize ceremony at the heart of the International Design Biennial Meeting of Saint Etienne

Full Terms & Conditions

I. Organization of the Contest

La Poste, a French limited company (société anonyme) with a share capital of €3,800,000,000, registered with the Paris Registry of Trade and Companies (RCS) under No. 356000000 and headquartered at 9 rue du Colonel Pierre Avia, 75015 Paris, France, is organizing, from 15 September 2016 (10:00 AM Paris time) to 4 December 2016 (midnight Paris time), a Contest referred to as the "Service Design Prize" (French: Prix pour le Design de Service), rewarding the creations of innovative scenarios, whose theme is "La Banque Postale of the Future" (French: La Banque Postale de demain). This Contest, hereinafter referred to as “the Contest”, is organized in partnership with the International Design Biennial gathering of Saint Etienne (French: Biennale Internationale Design Saint-Etienne).

II. The Candidates

This Service Design Prize is open to any physical and adult individuals of French or foreign nationality.
Participants may enroll alone or as part of a team (maximum capacity: 4 participants).

Each participant (whether individual or group) may only issue one application for the entire duration of the Contest.

The accumulation of several applications (whether individual or collective) is not authorized. In the event of such an accumulation of applications, none of the latter shall be considered.

La Poste reserves the right to proceed – by any means of verification necessary – to the respect of the present article, as well as this entire regulation, notably the accuracy of information contained in the participant deliverables. Any identification that is false, incomplete, erroneous or performed in a form other than that specified, shall be considered null and void.

No La Poste agent or employee of the Cité du design is authorized to enter the Contest.

III. Participation

Contest entries are exclusively performed online at the following address www.prixdudesigndeservice-legroupelaposte.fr. Candidates complete a form and upload their works on the Contest website before 4 December 2016 at midnight for the first round. In the event of selection for the second round, candidates have until 31 January 2017 (midnight, Paris time) to send their edited and updated forms.

Past these dates, no application can be registered, nor can any downloaded document be modified.

A confirmation email shall then be sent within 24 hours to the project initiators.

IV. Deliverable Content

The application deliverable shall contain the following elements:
  • One HD PDF file with a maximum of 10 to 15 slides (A4 landscape format – text body in 14 points minimum), presenting the project in three phases:
    • Presentation of the concept: service name and logo with short text outlining its purpose (maximum 800 characters, spaces not included)
    • Illustrated presentation of the use of the service’s scenario.
    • Presentation of the specific design of service-related features (spaces, objects, digital interfaces, etc.)
    The names and forenames of candidates present on a dedicated summary page, at the end of the project’s presentation.
  • An explanatory video (optional), maximum 2 minutes, in QuickTime or AVI format
  • CV and a proof of ID for each member

The Jury will be paying specific attention to the clarity and readability of projects.

All content relating to the deliverable must be uploaded on the dedicated space on the www.prixdudesigndeservice-legroupelaposte.fr website before 4 December 2016 at midnight. Once downloaded, it cannot be modified

V. The Jury

The Jury comprises international and external individuals of Le Groupe La Poste, under the presidency of Alice Holzman, Digital Communications Director of La Banque Postale. It will gather in February 2017 to select the three winners among the short-listed finalists, and to award the prize for the best foreign project.

The Jury is sovereign. It has no obligations to justify its decisions and is free to not award all prizes if necessary. Its decisions are not subject to appeal.

VI. Public Prize

In parallel to the Jury’s vote, short-listed finalists will be submitted to greater public votes. These votes will be performed exclusively online on the Contest’s Facebook page between 13 February 2017 and 12 March 2017 at midnight, Paris time.

The Public Prize will reward the project that obtains the most votes on the Contest Facebook page. It can reward a project that has already been rewarded by the Jury.

VII. Foreign Project Prize

The Foreign Project Prize is awarded by the Jury. Is it deemed the best “foreign project”, meaning a project whose initiators are of a nationality other than French. In the event of a project presented by an international team that includes French nationals, the project will be deemed “foreign” if over half of the candidates are foreign.

The Foreign Project Prize can reward a project that has already been rewarded by the Jury and/or public.

VIII. Selection Criteria

Forms that do not comply with the conditions laid down in this present agreement shall not be considered.

Projects examined and assessed by the Jury should:

  • Be innovative
  • Offer appealing esthetics
  • Express a form of interest for customers
  • Demonstrate clear and illustrated communication: to express usually abstract services in an appealing and easily understandable form.
-

IX. Presentation of Prizes

The presentation of prizes and official announcement of winning names will take place on 20 March 2017 in Saint-Étienne, at the occasion of a ceremony, the International Design Biennial Meeting of Saint Etienne.

The winners undertake to be present at the said ceremony, or to have someone represent them.

The date of the presentation of prizes can be modified at the discretion of Le Groupe La Poste, without however involving postponement or advancement of deliverable submission deadlines.

Expenses related to the mobility and accommodation of finalists (or of the referent participant in the event of collective applications) for the award of prizes shall be reimbursed by La Poste, on presentation of written proof and in the limit of €200 including taxes per project. Should the issue of mobility concern members belonging to a same team, compensation shall remain limited to €200 including taxes. Meal costs are borne by the finalists.

X. Prize Rewards

The three project winners to be designated by the Jury shall receive the following rewards:

  • €10,000 including taxes for the 1st prize
  • €5,000 including taxes for the 2nd prize
  • €2,500 including taxes for the 3rd prize

The project to win the Public Prize shall be awarded the sum of €1,000 including taxes.
The project to win the Foreign Project Prize shall be awarded the sum of €1,000 including taxes.

In the event of an application comprising several participants, the amount of the award will be divided by the number of participants registered on the application.
Hence, all participants will be awarded identical sums.

Rewards are given in the form of a bank cheque payable to the winner(s) exclusively.

XI. Experimentation of Proposals

The project to be granted the 1st prize will undergo hands-on experimentation by La Poste and La Banque Postale. The project initiator(s) will be invited to participate in this experimentation. Should they refuse, Le Groupe La Poste may perform the experimentation without the project initiator(s).

XII. Intellectual Property Rights

  1. All candidates declare to be the authors of their own projects and, to the best of their knowledge, assert that the content is original.

    All candidates remain the owners of their own projects.

    By enrolling in the Service Design Prize, they authorize La Poste to use their names and image within the framework of communications relating to the Contest for a duration of 2 years.

    All candidates grant La Poste the free copyright, representation and adaptation rights of all or part of their projects, via all possible mediums (electronic – internet and intranet websites of La Poste, paper format – magazines, newspapers, multimedia…) in an unlimited number of copies, for internal or external communications aiming the entire world and for a duration of 2 years.

    The author shall hold La Poste harmless against any third-party claims.
  2. Finalists grant La Poste, for a duration starting at the date of prize delivery, the free, international copyright, representation and adaptation rights over their projects.
    It is expressly agreed that La Poste will be able to grant these rights to La Banque Postale for the same duration.
    This grant shall only be performed for purposes of experimentation as stated in Article XII.
  3. Finalists agree that La Poste shall be the owner in the event of project exploitation. In such a case, and providing that La Poste is interested in a project, a contract shall be signed between the author and La Poste. In the opposite case, authors shall remain free to propose their projects to third parties.

XIII. Liabilities

La Poste reserves the right – at any moment and without any prior information sent to candidates – cancel the Contest, shorten it, prolong it, report it or modify its terms, notably in the event of force majeure or unforeseeable circumstances, a malfunction due to a computer virus, technical failure, a bug, an external and unauthorized intervention on or intrusion of the computer system, fraud, intended fraud including use of a robot enabling the multiplication of Contest votes, or in the case of an event that is independent from the will of La Poste that may affect or jeopardize the good management, safety and equity of the Contest enrolment procedure and/or determination of finalists. Furthermore, as a result of this, the liability of La Poste will not be engaged.
Any attempt, by candidates, to bring damage to the www.prixdudesigndeservice-legroupelaposte.fr website, or sabotage the legitimate operation of the Contest, may constitute a violation of the French penal and civil codes. Should such acts be committed, La Poste reserves the right to claim any damages or interests from the concerned candidates, to the extent permitted by law.

XIV. Disclosure Authorization

In participating in the Service Design Prize, candidates agree that their projects may be subject to the internal and external communication of La Poste and the Cité du design, within the framework of the Service Design price, no matter the media used. Participants grant La Poste and the Cité du design the right to quote the selected projects in press articles and releases, promotional documents or brochures, and to showcase them to support the communication campaigns, as long as their names are referenced for a period of 5 years, without being paid for it, not having any right or benefit other than the award of the prize. These terms apply in particular to the online presentation of the Service Design Prize website. To these ends, La Poste and the Cité du design shall be in a position to perform any copy, graphic representation or photograph of the selected and rewarded projects along with their authors, providing that their name and occupation be specified.

XV. Data Protection and Freedom of Information

Pursuant to the amended French Act No. 78-17 of 6 January 1978 relating to information technology, data files and civil liberties, personal data collected from participants as part of the present Contest is mandatory for candidates to enroll.

Personal data is processed and is under the responsibility of La Poste – Prix pour le service du Design – Direction de la communication – Direction de la marque – CP B711 – 9 rue du Colonel Pierre Avia – 75015 Paris, France, to which the candidates agree.
The latter shall be granted rights by La Poste – Prix pour le design de service – Direction de la communication – Direction de la marque – CP B711 – 9 rue du Colonel Pierre Avia – 75 015 Paris, France, including the right to obtain their data and to request, if need be, its rectification.
Candidates may also, for legitimate purposes, oppose to the processing of data that concerns them.

XVI. Regulations and Litigations

La Poste reserves the right to reject any application that should contain incorrect or misleading claims.
The present terms and conditions are submitted to French law. In the event of litigation, and no matter the nationality of the candidates, the French courts under the jurisdiction of the Paris court of appeal shall be exclusively competent.
The present rules are filed with Maître Marie-Josèphe Bouvet, judicial officer, 354 rue Saint Honoré, 75008 Paris, France.

Participate

The registrations are closed !

2015 prize list

« Incarner le e-commerce »

Catégorie Etudiants

1er prix
VOIR
2ème prix ex-aequeo
VOIR
2ème prix ex-aequeo
VOIR

Catégorie Jeunes Professionnels

1er prix
VOIR VIDEO
2ème prix ex-aequeo
VOIR
2ème prix ex-aequeo
VOIR VIDEO

Prix du public

Prix du public
VOIR

2013 prize list

« Nouvelle ville, nouveaux liens, nouveaux services »

Catégorie Etudiants

1er prix - 2013
VOIR
2ème prix - 2013
VOIR
3ème prix - 2013
VOIR

Catégorie Jeunes Professionnels

1er prix - 2013
VOIR
2ème prix - 2013
VOIR
3ème prix - 2013
VOIR
  • Le Groupe La Poste

    • Vision. “Complexity excludes while simplicity unites, by generating trust.” As long as humans maintain trusting relationships, everything will seem simple and obvious to them. This way, by encouraging trust and by nurturing links between individuals, Le Groupe La Poste supports synergies and the power to get things done. Strong with its civic values and powerful means – both technical and technological – Le Groupe La Poste believes in the strength of the human factor to relieve the world from its many complexities, and to invent a simpler society in order to ease the conquest of tomorrow, the future.
    • Mission. To “Simplify Tomorrow.” This is why Le Groupe La Poste develops services for the future and commits to making them accessible to each individual or company, so that they may in turn become engines for economic and social progress.
    • Values. The Le Groupe La Poste brand is driven by civic values that guide its action and that have always been at the heart of the postal identity: unity, integrity, accessibility, performance and simplicity.
    • Personallity. Human, visionary, responsible, efficient, agile.
  • La Poste

    • Vision. To use trust and simplicity as drivers of individual and collective growth, both social and economic, for the success of our daily mandate.
    • Mission. Putting trust at the heart of our engagements.
    • Promise. Creating essential and useful services, accessible to all.
    • Values. Openness, consideration, equity, proximity, accessibility. And trust – at the heart of the brand’s relations with its customers – with customers, partners, suppliers and between its own collaborators.
    • Personalilty. Positive, present, responsible, innovative.
  • La Banque Postale

    • Vision. Money is a force of progress for people and society.
    • Mission. Making La Banque Postale a bank of solutions. When genuinely taking interest in customers, there are always solutions to help them move forward. That’s what the civic spirit of La Banque Postale is all about.

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La Poste

La Poste - SA au capital de 3 800 000 000 euros
356 000 000 RCS PARIS
Siège social: 9 RUE DU COLONEL PIERRE AVIA - 75015 PARIS
Tél : 01 55 44 00 00

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Nathalie Collin

Directrice adjointe de la publication et directrice de la rédaction

Kieffer

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La Poste ne pourra en aucun cas être tenue responsable vis-à-vis de vous ou d’un tiers de tout dommage indirect, incident, spécial ou accessoire - ce qui inclut, sans que cela soit exhaustif, toute perte de bénéfice ou autre perte indirecte -, résultant de votre connexion, de votre utilisation du Site ou de votre incapacité à l’utiliser, ou du fonctionnement du Site, même si La Poste a été informée de la possibilité de ces dommages.
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Lorsque l’utilisateur est un mineur, il déclare qu’il a recueilli l’autorisation d’utiliser le Site auprès du(des) titulaire(s) de l’autorité parentale le concernant et que le(s) titulaire(s) de l’autorité parentale a(ont) accepté d’être garant(s) du respect par l’utilisateur mineur des conditions générales d’utilisation. Toute utilisation du Site par un utilisateur mineur est effectuée sous l’entière responsabilité du(des) titulaires de l’autorité parentale sur l’utilisateur concerné.

Liens

Le Site peut contenir des liens vers des sites de partenaires de La Poste ou de tiers. La Poste n’exerce aucun contrôle sur ces sites et n’assume par conséquent, aucune responsabilité quant à la disponibilité de ces sites, de leur contenu, publicités, produits ou services disponibles sur ou à partir de ces sites.

Droit applicable. Litiges

Les présentes conditions générales d’utilisation sont régies et interprétées conformément au droit français sans tenir compte des principes de conflits de lois. En cas de litige, les tribunaux français ont compétence exclusive et vous reconnaissez accepter leur compétence exclusive.

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